The following is a TV commercial for CBS Video Games. Dating from 1982, it purports to show clips from what is called "Challenge of Champions", a head-to-head competition hosted by longtime football commentator John Madden. It featured one of the company's latest wares, "Wizard of Wor", a home adaptation of the popular arcade game from Midway, released in 1980.
In fact, the clips are a dramatization of the competition. It's not even clear if the match had an audience, although I like the American Idol set and Madden's fevered pitch. Madden, of course, would go on to put his name on something a bit longer lasting than CBS VIdeo Games: EA's preennial Madden Football series. The first, John Madden Football, was released in 1988.
Clip courtesy of The Museum of Classic Chicago Television.