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Old Spice, a company that is rapidly defining how to do incredibly effective viral marketing, has created a new, online retro-style game starring retired NBA basketball star Dikembe Mutombo. Titled Dikembe Mutombo's 4 1/2 Weeks to Save the World, the former baller is on a quest to carve new dates into the Mayan calendar, and thus save the world from extinction at the end of the year.
The game is very funny and highly surreal, as only a classic 8-bit game can be. It's also pretty fun to play. The game is rolling out in instalments, with the first stage now live at oldspicesavestheworld.com. Be sure to say Hi to Science, the Bear for us.
via Complex Gaming
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