In recent days, popular Rap artists have discovered the ease of rhyming the word "Atari". To wit:
Yeah I'm sorry, I can't afford a Ferrari
But that don't mean I can't get you there.
I guess he's an XBox and I'm more Atari
But the way you play your game ain't fair.
Cee Lo Green - "Forget You"
She wanna go and party, she wanna go and party
Nigga, don't approach her with that Atari
Nigga, that ain't good game, homie, sorry.
Kendrick Lamar - "Poetic Justice"
In a nice bit of synergy from the Atari company, they are taking advantage of this pop-culture phenomena to sell a line of headphones in the U.K.. Of course, the bad news is that every reference to the company name is in a negative light, playing on the obsolescence of Atari consoles. But still, any pop-culture reference is a good reference, right?
Atari headphones page at HMV:
"I'm more Atari" T-shirt referenced in the social media hooks for this post available from Cee-Lo's website: